Divisions

Jordan & Co

Jordan specialises in supplying men’s fashion and sports footwear mainly to the domestic markets through the entire spectrum of retailers, being credit and cash chain stores, discounters, wholesalers, mini chains and independents.

It is the largest and oldest existing supplier of footwear, having made shoes for over 107 years. In the late 1980’s the business shifted its focus away from strictly local footwear manufacturing and became more receptive to what the evolving customer base really wanted, which was international brands. The young fashion brand Bronx was launched and the rights to produce running shoes label Asics was bought, as well as securing the licenses to produce Adidas, Nike and Puma. Currently Jordan do not manufacture any of these brands, but they have the license to distribute Asics products on the local market. Government tenders to supply athletic and other more formal shoes to the military and police were also secured. In the mid-nineties, Jordan started importing ranges of its own brands from China and India, as well as winning distributorship rights to international trademarks such as Tommy Hilfiger, Sperry, Phat Farm and Keds.

However with men’s footwear representing only 40% of the total local footwear market, and the women’s market accounting for 60%, the business has geared up to import and supply women’s shoes (in all their forms) to retailers around the region.

The business has developed its own brands of Jordan, Bronx and Olympic, and manufactures under license for Nike, and also for the Woolworths brand. It has a sizeable market share in SA, Namibia, Botswana, Swaziland and Lesotho.

The factory in Elsies River uses modern technology for manufacturing, scheduling, material, material requirements and planning, design and development. It is the only factory that is Nike accredited in sub-Saharan Africa. Jordan is able to compete well against China in terms of quality and speed of delivery, retaining local technology and expertise to ensure supply lines.

In terms of imports, the entire manufacturing and supply processes is monitored by local business partners to ensure consistent quality of product.