 |
 |
|
KAP is increasing its presence through recognising and supporting community initiatives which create advantaged communities, and it works with staff and other stakeholders to maximize sustainability of the positive benefits of the operations. Due to the small size of the head office, Corporate social investment activities are concentrated at the site level at the discretion of staff and management. Strong community involvement is encourages at all sites.
Jordan & Co sponsorships have placed emphasis on community involvement, which led to several new projects in 2007 and 2008: the sponsorship of a cycling development u/23 elite league team by Asics and Olympic and the sponsorship of several local football sides, whose members are drawn from crime-ridden areas such as Manenberg on the Cape Flats.. In total more than 1 000 pairs of football boots and other footwear, plus sponsored trips, have been distributed to “needy” communities.
Hosaf Cape Town supports the community of Du Noon, a settlement and township very close to the plant, by donating funds to a project whereby unemployed AIDS victims started a small bakery to generate income. It has also drawn all its Learners from the Du Noon community in an effort to create employment. A donation was made to the Retreat Community Clinic to help with the erection of an AIDS Treatment Centre.
Bull Brand and the provincial Department of Education have continued their partnership at the Taaiboschbult feedlot by sponsoring the local primary school on the Taaiboschbult feedlot farm area. This division also contributes to various charitable organisations in its region and remains a proud supporter of South African boxing.
Glodina supports numerous charities with product donations including the aged, orphanages, hospices, crises centres, AIDS centres and animal shelters. It also supports the local primary school by offering products as prizes for sports days and prize-giving functions.
Mossop also contributes to the work of local charities (such as Ma’s vir Wellington and various others), sponsors school sports teams in the region and offers support to neighbouring schools, as well as the local children’s home.
KAP continues to expand its CSI strategy and in Paarl has continued its nursing and laundry equipment support to the Bowy House, which provides a home for HIV-positive toddlers. These children are cared for on a 24-hour basis and are prepared for schooling and are able to re-enter their community and family, whilst the Miqlat organisation monitors the children’s integration and continued well-being.
In the education arena, KAP International is proud of its continued association with Johannes Xolani Klaasen, who was introduced to the group three years ago. He lives in Mbekweni township in Paarl and is a talented footballer. In agreement with his parents he was moved to Paarl Boys High School where he could focus on both his academic and football development. Johannes is now preparing for his matric examinations and has recently signed with a club in the Vodacom League.
During school holidays, the children of KAP employees in the Western Cape spent a week focusing on their leadership development, an area KAP believes is integral in the overall development of all students, apart from their academic achievements. In conjunction with Dale Carnegie Training, Generation Next is a programme, which has international accreditation, which is undertaken by many college students worldwide in preparation for life at work or studies.
The course content focuses on five key areas that are critical for future success:
Hosaf takes an active interest in its community, meeting regularly with community relation groups, and it offers bursaries to the neighbouring high school for matriculants to study chemical engineering.
Mossop contributes to the work of local charities, sponsors sports teams in the region and offers financial support to neighbouring schools.
At the Taaiboschbult feedlot near Potchefstroom, Bull Brand sponsors a fully fledged primary school in conjunction with provincial education authorities. The company also contributes to various charitable organisations in its region and is a proud supporter of South African boxing.
Glodina supports various charities including AIDS projects, crèches, children’s homes and sporting institutions with either products or financial contributions.
KAP is critically examining its CSI strategy, with the view to improving intra-group synergies, better integration of efforts and improved quantification of total group spend as a percentage of company profit. The strategy will likely maintain a strong focus in the communities that are operated in, with an emphasis on education, poverty alleviation and HIV/AIDS awareness.
